In his new book "Getting It Right the First Time," coauthored with John Katsaros, Peter Christy says it is possible to predict demand for your products and services. In a Face to Face interview with ZDNet editor in chief Dan Farber, Christy explains how talking to the right people can help you design the best products.
14 minutes 6 seconds
June 3, 2005 11:33 AM PDT
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