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Video: Microsoft CEO identifies new business models

During a conversation at the Churchill Club moderated by Roger McNamee of Elevation Partners Ballmer outlined three new business models that he says will provide the framework as his company takes on its wide range of competitors. Ballmer focused on how his company is preparing to take on Google in the ad space.

7 minutes 21 seconds

May 11, 2006 7:40 PM PDT

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