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What you should know before you commitCustomer relationship management promises to improve customer retention and increase revenue and overall business. But if you are just delving into the wide variety of solutions available, where should you begin? In this video, we talk to industry analysts Tim Bajarin of Creative Strategies and Ian Jacobs of Current Analysis for an overview of the CRM space, and advice on what to consider when searching for a solution.
Decision makers - Stick to the basicsCustomer relationship management is built around technology, but experts advise companies not to lose sight of business basics. In this Experience Edge, correspondent James Hilliard talks to analysts and a business decision maker about smart choices when adopting a CRM solution.
InHouse vs Hosted: Location Scout Is it better to have your CRM system hosted or on premises? Correspondent James Hilliard looks at how to tackle the software, hardware and staffing questions.
A reality check
The new CRM suite is installed, but will anyone use it? According to the experts and employees in these Experience Edge interviews, getting end-users to accept the software can be tough, but the benefits far outweigh the challenges.
