$1 million adds a letter 's' to a Net address

British travel company shatters record for most paid for a single letter of an Internet address.

The story "$1 million adds a letter 's' to a Net address" published February 6, 2008 at 9:17 AM is no longer available on CNET News.

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[davearonson]

$1M for a letter?

Should have just bought a vowel from Pat! <B*)

[ClikOnThis]

Million dollar letter

There's gold in them there URLs. Or at least that's what his agency told him. Hasn't anyone ever mentioned SEO to this guy. You don't need a domain name to get to the top of a search engine.

I'm afraid this is a case of vanity marketing, meets lazy corporate marketing with the slightest possibility that someone in HQ has worked out that the resulting PR from this story will be worth more than they paid for the URL in the first place.